Founded by Cristina Mingot, architect, and Gaizka Diaz, graphic designer. Together they generate a process of analysis and planning that helps to understand, to define and to expand new dimensions of the brand:
Analyzing the needs of the organization and defining its values.
Researching visual, sensorial and social trends that embrace positively the brand’s identity.
Creating a liquid planning that generates conceptual ways of development for the business, “projecting” to a new level:
· The brand’s goal.
· The aesthetic essence of its spaces.
· The intrinsic values of their products and services.
· The customer experience.
Among others, Cristina and Gaizka have worked for:
Apple, Barnes and Noble, Waterstones, La Feltrinelli, La Central, Terraza Martinez and Museo Reina Sofía.